We all know the feeling; we get a little hit of dopamine every time we see someone click on the little shape on an Instagram post to signify their digital approval of our content. Likes on social media not only let us know who likes our content, but also help recommend our content to others.
Most of the big accounts on Instagram post content that regularly gets thousands of likes, and there’s a reason for that. This is because these posters have built up a following over time, with their posts reaching hundreds of thousands (and sometimes millions) of followers. With this kind of exposure, it’s no wonder some people are known as influencers on Instagram.
For digital entrepreneurs looking to make a name for themselves among social giants, getting consistent engagement is the best way to get your brand in front of more users. This means posting content that engages people, making sure you use the right hashtags to put your content in front of people who are already searching for it, and doing your best to engage with your audience.
What are some ways to get more likes and engagement on your Instagram page? Let’s take a look at some tips and tricks to boost your engagement, increase the number of likes you get, and make your brand an authority in your field.
Human Tendencies and First Impressions
It’s important to remember that we are all only human. We tend to favor accounts that already have higher numbers on the Likes and Followers tabs. After all, those higher numbers make these pages look more trustworthy, right? People want to be part of something bigger than themselves, and some of these pages can provide an outlet for that desire. They feel like they are part of a movement, something they are passionate about.
One of the most important things that many people notice on social media is that so many pages get consistent engagement, while other pages in the same niche get almost no engagement. While this is a sad reality that many digital celebrities and entrepreneurs struggle with, it’s also true. The strategies these big clients are using are working.
With enough time and some trial and error, you too can make it work for you. You can create content that gets you in front of potential new fans for the first time and makes them want to click the “like” button over and over again.
How to build your likes and expand your exposure
If you want to use social media to attract passionate fans and potential customers, it is important to ensure that you have a strong social media presence. One of the best ways to do this is to make sure you have a following on social media.
Keeping your audience engaged with relevant content and helping them stay engaged with you is one way to keep your brand fresh in their minds. The number of likes you receive can help attract users to your page. After all, the more likes you get, the more attractive your posts are to others, and the more authority you have in your field.
So, what are some foolproof ways to get the engagement you need? Read on to find out.
Create and share high-quality, relevant content
This should be the most obvious, but it’s often overlooked by many people who just want to post about the same content. Many people just want to promote their brand but forget that their audience wants to see actual content, not just promotions and obvious marketing tricks.
If you want your posts to get more likes, make sure the content you post is informative, thought-provoking, and actually relevant to your niche. Your audience is already searching for the content you post on Instagram, so the best way to grab their attention is to meet their needs.
- Include your face in the image: This will make you appear more approachable and open. No one wants to interact with anonymous posters. Putting your face on it reflects your brand’s personality and makes it more approachable.
- Use effects and fun filters: Intragrammers love stuff like this. You can use Boomerang for Instagram to create fun video loops, or use the built-in filters to make your photos stand out.
#Label
Many people forget the importance of properly tagging posts on Instagram. It’s great that you post great content that people want to see, but if they can’t see it, no one is going to click the “like” button.
Hashtags act as an index for Instagram. People often search for things they are interested in by looking for popular hashtags. For example, if you sell lotions or skin products, you might want to tag your posts with #SkinCare or #SkinCareRegimens.
- Use popular hashtags: You can find popular hashtags just by searching.
- Don’t litter your posts with these things: Hashtags are great, but you want to make sure they don’t fill up your entire post. People are more likely to engage with a post that has only two relevant hashtags rather than multiple relevant hashtags.
Hashtags get your content in front of the people most likely to be interested in it. If your content is relevant and engaging, people who see your posts through hashtag searches are sure to start liking it.
buy likes
You can even buy items you like. This practice has been around since Instagram first emerged and is a strategy that has helped many digital strategists.
- Spend less time building likes organically: If you want to boost your numbers quickly, buying likes and adding them directly to your account is a quick, easy way to boost your standing on Instagram.
- Quickly make you look more trustworthy: Like it or not, likes influence how people view a post. When these people are potential customers, getting them to turn in your direction is important to building and growing your following. Buying likes on one post or even multiple posts can help you gain more exposure and credibility in your niche faster.
If you are considering buying likes for your Instagram account, be sure to use a reputable online supplier such as Buzzoid. Quality providers offer real likes, not bots, and will help you grow your Instagram presence safely.
Engaging posts and lots of likes are the first impression your brand makes on social platforms. It’s important to work on increasing your likes today so that you can benefit from the possibility of getting more leads tomorrow.
