Storm Reid shares her early Coach memories – and they were ‘cute’ (Exclusive)

Storm Reed’s new gig is a “full circle” moment for her.

this Euphoria On September 5, the star made her debut as an ambassador for Coach — a brand she has known and loved for years. Although she has been carrying Coach bags since she was a child and has worn the brand’s clothing many times, she has only now been selected as the spokesperson for the brand.

We mean that literally—Reed started making prototypes of sunglasses for Coach.

Showing off a stylish pair of sunglasses during the sunny campaign stop, Reid told People magazine that when you wear the right sunglasses, you “exude confidence,” and that’s exactly what she does.

Looking back on her memories of Coach, 21-year-old Reid recalled that she entered the world of Coach as a child in a very dignified, very attentive and “very cute” way.

“If I remember correctly, my first Coach bag was bright pink,” she tells People. “I love it. When I got my first Coach bag, I was so excited. My sister wears Coach, my mom wears Coach. I keep lip gloss in my little bag. I also have Coach shoes. .So it’s really cool to be a part of a brand that you actually enjoy wearing and that’s been a part of your life for a long time.

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Reid, who is in her final year at the University of Southern California, told PEOPLE that she has a soft spot for Coach and creative director Stuart Vevers because they designed her first custom red carpet piece. a wrinkle in time Premiered in Los Angeles in 2018.

“Stewart and his team have been great and have been a great support to me, so I’m delighted formal Become part of the brand now,” she said.

This year, she even attended the Met Gala with Coach, in another custom look, carrying a Times Square tabby leather purse with plenty of New York-themed charms. This is her second time attending fashion’s biggest night (the first was in 2021), and she told People it was “much easier” this time around because she’s already graced the Met’s famed steps.

“I’m happy to be there again,” she said. “It was going to be a nerve-wracking night anyway, but I had a lot of fun. It was a great time to be Mr. Stewart’s date – we danced, we sang.”

The new “Unleash Your Guts” campaign also stars new global ambassadors Charles Melton, Elle Fanning and Naza, as well as returning Coach family members Jayson Tatum, Koki and Youngji Lee.