Before becoming a parent, I imagined festive family road trips as a chill, fun way to travel, see loved ones, and enjoy watching the world go by. I thought we could listen to audiobooks, sing songs together, and play car games. I thought it would be a breeze.
I got a few things right (we sang together! We played car games!), but I can’t imagine how many Work This includes packing, keeping everyone entertained, and going to the bathroom on the go. I couldn’t have foreseen how many times I would hear “I want a snack!” even though we were literally saying it. only. Stopped for lunch.
That’s where Welch’s® Fruit Snacks come in. If possible, my son would never eat anything else for the rest of his life.
It turns out Welch’s® Fruit Snacks know its power, and this holiday season, they’re taking advantage of it for good. Introducing (applause please): FruitSide Assistance.
how it works
Nov. 26 is the busiest travel day of the year, with families traveling on some of the most congested interstates in the United States — think: Interstate 95 between New York City and Boston, Los Angeles and San Francisco. Highway 5, Interstate 55 between Chicago and St. Louis—take relief from the stress of car travel with the FruitSide Assistance Kit. These are totally free (yes, really) kits, as well as products to help solve travel mishaps, including a kid-favorite: Welch’s® Fruit Snacks. So if you’re in one of these areas and need a little help, follow Welch’s® Fruit Snacks’ social media accounts on November 26th to find out the exact meeting point location!
The motivation behind the stunt was Very The holiday spirit is strong. “With the introduction of FruitSide Assistance, we’re bringing a little sweetness and convenience to holiday road trips with kids,” said Jason Levine, chief marketing officer of PIM Brands, maker of Welch’s® fruit snacks. “This is our way of spreading joy and making the journey as enjoyable as the destination.”
Why We Love Welch’s Fruit Snacks
Welch’s® Fruit Snacks are not only guaranteed to keep hungry kids happy no matter the season, but best of all, they’re mess-free and crumb-free (fingers crossed for my backseat). Even better, they’re made with real whole fruits, are gluten-free, and provide vitamins A, C, and E.
So as you pack your hundredth bag for your road trip of the year (pro tip: don’t forget blackout curtains for the kids’ rooms!), breathe easy knowing there’s someone out there who understands the journey you’re about to embark on , and are getting ready for your journey. Whether you spot a FruitSide Assistance van or not, this is a great reminder to stock up on Welch’s® fruit snacks (and other healthy options like shredded cheese and fresh fruit!) not just for road trips, but for lunch boxes, snacks, and on the go It’s always disgusting. I personally always keep a few packs in my purse to alleviate any bad mood or hungry moments (kids) and Adults included) and they have never let me down.
Happy holidays to everyone and good night to everyone.
